Yokohama Rubber joins ITOCHU-led PROJECT TREE to boost natural rubber supply chain traceability

By Public Technologies
  • Yokohama Rubber joined ITOCHU-led PROJECT TREE to improve sustainability of natural rubber through blockchain-based supply-chain traceability.
  • Commercial-vehicle tires using PROJECT TREE natural rubber began supplying FamilyMart-operated fleets as project-supported tires on Sept. 25, 2026.
  • Move targets EU Deforestation Regulation compliance ahead of its Dec. 30, 2026 effective date for natural rubber due diligence.
  • Natural rubber makes up about 30% of tire raw materials; tires account for about 70% of global natural rubber consumption.
  • Yokohama Rubber cited existing traceability steps including FSC Chain of Custody certification, RubberWay Geo-Mapping, and support for Thai smallholders.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. YRC - Yokohama Rubber Co. Ltd. published the original content used to generate this news brief on September 25, 2026, and is solely responsible for the information contained therein.

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