Synchrony study finds trust, fraud protection key to AI shopping adoption

By Public Technologies
  • Synchrony published a 2026 consumer study on AI in online shopping and payments, framing trust as the key constraint on agent-led commerce.
  • Data security ranked as the top requirement at 82%, followed by transparency on data use at 77%, outpacing time savings at 58%.
  • Fraud protection emerged as the main adoption lever, with 67% saying it would increase their use of AI for shopping.
  • Willingness to delegate rose for low-value purchases: under $50, 47% want AI suggestions for approval, 34% accept automatic action.
  • High-ticket transactions remain a barrier, with 46% unwilling to use AI for purchases of $5,000 or more.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Synchrony Financial published the original content used to generate this news brief via PR Newswire (Ref. ID: 202609300700PR_NEWS_USPR_____NE59721) on September 30, 2026, and is solely responsible for the information contained therein.

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