Shopify report says US merchants generate $688 billion in economic activity, support 2.3 million jobs in year to June 2026

By Public Technologies
  • Shopify market analysis found US merchants generated $688 billion in economic activity, supporting 2.3 million jobs in the year to June 30, 2026.
  • Jobs supported doubled since 2022, pointing to faster scaling across the Shopify ecosystem.
  • Global Shopify data showed entrepreneurs supported 9.6 million jobs, generating more than $1.2 trillion in economic activity.
  • AI-referred sessions converted 80% better than organic search, with average order values 14% higher in April–June 2026.
  • Cross-border sales reached $68 billion globally, with rural share up 4.4x over six years.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Shopify Inc. published the original content used to generate this news brief on October 13, 2026, and is solely responsible for the information contained therein.

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