Salesforce signs deal to buy AI analytics platform Loops

By Public Technologies
  • Salesforce signed a definitive agreement to buy Loops, an AI-powered analytics platform that monitors performance, explains metric changes, and surfaces improvement opportunities.
  • Deal targets Salesforce’s agentic analytics push within Tableau, aiming to move customers from insight to action in the flow of work.
  • Loops is designed to run headless workflows triggered from Slack or email to track KPIs, flag anomalies, and identify drivers of change.
  • Salesforce expects the transaction to close in early November of fiscal 2027, subject to customary closing conditions.


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