Roku study shows Canadian daily streamers spend nearly 80 hours a year choosing TV content

By Public Technologies
  • Roku’s Canada VOD Evolution 2027 study found daily streamers spend nearly 80 hours a year choosing what to watch.
  • Respondents averaged 13 minutes searching per session; some reported 32 minutes, rising to 47 minutes for viewers under 35.
  • About 27 million Canadians now stream TV, up 35% from five years ago; the average viewer uses four services.
  • Survey data showed 60% cannot always remember which app carries a specific title; 75% prioritize finding content over service choice.
  • Ad-supported streaming reached 84% monthly usage; respondents reported 13 hours a week on ad-supported platforms, about half of TV time.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Roku Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202609290900BIZWIRE_USPR_____20260929_BW233372) on September 29, 2026, and is solely responsible for the information contained therein.

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