PepsiCo marketing chief Wakely says brands must cut through fragmented consumer attention

By Public Technologies
  • PepsiCo executives outlined a consumer engagement model built around five behaviors to sharpen marketing effectiveness in a fragmented media environment.
  • Chief Consumer and Marketing Officer Jane Wakely flagged “over 10,000” daily messages per consumer, raising the bar for attention capture.
  • Strategy centers on “five Ss”: scrolling, streaming, searching, shopping, sensing, with sensing tied to experiential brand activation beyond packaging.
  • Wakely pointed to Formula 1 as a platform for “authentic” performance-linked marketing, citing drivers’ hydration loss as a Gatorade use case.
  • Management also emphasized building the PepsiCo corporate brand to lift trust and reputation in a “house of brands” structure.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. PepsiCo Inc. published the original content used to generate this news brief on September 23, 2026, and is solely responsible for the information contained therein.

Capital.com is an execution-only brokerage platform and the content provided on the Capital.com website is intended for informational purposes only and should not be regarded as an offer to sell or a solicitation of an offer to buy the products or securities to which it applies. No representation or warranty is given as to the accuracy or completeness of the information provided.

The information provided does not constitute investment advice nor take into account the individual financial circumstances or objectives of any investor. Any information that may be provided relating to past performance is not a reliable indicator of future results or performance.

To the extent permitted by law, in no event shall Capital.com (or any affiliate or employee) have any liability for any loss arising from the use of the information provided. Any person acting on the information does so entirely at their own risk.

Any information which could be construed as “investment research” has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication.