Minor Hotels hosts CBRE investor event at NH Collection Milano CityLife hotel

By Public Technologies
  • Minor Hotels Europe & Americas hosted a CBRE-led investor event at NH Collection Milano CityLife in Milan on Sept. 29.
  • Discussion centered on hotel brands, with soft brands positioned as a fit for Italy’s conversion-led growth and demand for property differentiation.
  • CBRE flagged Italy hotel demand at 308 million stays, with 57% international; forecast demand CAGR of 4.3% to 2030.
  • Italy brand penetration stands at 22% of rooms, well below major European peers; seen as a lever to improve financing and exit liquidity.
  • CBRE expects 2026 Italy hotel investment volumes above EUR 2.3 billion; developers and long-term owner-operators have tripled since 2019.


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