McDonald’s says AI does not set menu prices, franchisees decide

By Public Technologies
  • McDonald's rejected claims that AI sets menu prices, calling the assertion false.
  • A pricing recommendation tool offers restaurant-specific guidance; it does not set or change prices.
  • Franchisees independently decide menu prices, including whether to use the tool’s recommendations.
  • It also denied using dynamic pricing or tailoring prices to an individual customer’s willingness to pay.
  • Pricing decisions remain human-led, based on local market conditions across more than 46,000 restaurants.


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