Marriott opens first Series by Marriott hotel in South Korea with Anook Signature Seoul Guro launch

By Public Technologies
  • Marriott International expanded its Series by Marriott brand into South Korea with the opening of the 104-room Anook Signature Seoul Guro.
  • The launch extends the brand’s Asia-Pacific rollout, following its 2025 debut in India, with entry into Japan in April 2026.
  • Marriott expects three more Series by Marriott hotels in South Korea by end-2026, targeting Insadong, Guwol, and Haeundae.
  • The property is positioned in Seoul’s southwestern business district near Guro Digital Complex, aiming at short-stay business demand.
  • The hotel includes Korean dining, sauna facilities, a fitness center, and small-group meeting space as part of its core offering.


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