Itochu says FamilyMart adopts Project Tree-supported Yokohama Rubber tires for commercial fleet

By Public Technologies
  • Itochu launched an ESG supply-chain initiative with FamilyMart, shifting its commercial vehicles to PROJECT TREE-supported Yokohama Rubber tires.
  • The program targets traceability and sustainability in natural rubber, a key tire input, amid rising scrutiny of environmental and human-rights risks.
  • Itochu’s Indonesia unit PT Project TREE Indonesia will provide incentives, risk assessments, and training across its subsidiary ABP’s natural rubber supply chain.
  • FamilyMart and Yokohama Rubber will jointly promote responsible procurement and use, aiming to improve transparency across the tire supply chain.


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