Comcast Advertising report shows multiscreen TV campaigns deliver 2X incremental return on ad spend

By Public Technologies
  • Comcast released a Multiscreen Performance Report measuring TV, streaming performance across attention, reach, consideration, website activity.
  • Multiscreen TV campaigns delivered 2x incremental return on ad spend, generated 2.4x more website visits than single-tactic campaigns.
  • Sports streaming campaigns reached 52% unique reach, captured hard-to-reach households 10x more effectively than TV alone.
  • TV exposure drove +36% more ad viewing time than social media, produced 2.2x higher brand recall.
  • Traditional TV accounted for 71% of unique multiscreen reach; streaming 21%; overlap 8%.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Comcast Corporation published the original content used to generate this news brief via Business Wire (Ref. ID: 20261001964417) on October 01, 2026, and is solely responsible for the information contained therein.

Capital.com is an execution-only brokerage platform and the content provided on the Capital.com website is intended for informational purposes only and should not be regarded as an offer to sell or a solicitation of an offer to buy the products or securities to which it applies. No representation or warranty is given as to the accuracy or completeness of the information provided.

The information provided does not constitute investment advice nor take into account the individual financial circumstances or objectives of any investor. Any information that may be provided relating to past performance is not a reliable indicator of future results or performance.

To the extent permitted by law, in no event shall Capital.com (or any affiliate or employee) have any liability for any loss arising from the use of the information provided. Any person acting on the information does so entirely at their own risk.

Any information which could be construed as “investment research” has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication.