Aviva urges Ofcom to tighten online ad rules to curb insurance fraud

By Public Technologies
  • Aviva urged Ofcom to tighten online advertising rules in its response to proposed Fraudulent Advertising Codes of Practice.
  • Called for mandatory verification of financial services advertisers, citing increased “ghost broker” activity and a rise in website takedowns versus 2025.
  • Pushed for faster removal of fraudulent content, arguing consumer harm rises with the time scams remain online.
  • Pressed platforms to contribute more to enforcement, victim support, and real-time intelligence sharing with insurers and law enforcement.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Aviva plc published the original content used to generate this news brief on October 02, 2026, and is solely responsible for the information contained therein.

Capital.com is an execution-only brokerage platform and the content provided on the Capital.com website is intended for informational purposes only and should not be regarded as an offer to sell or a solicitation of an offer to buy the products or securities to which it applies. No representation or warranty is given as to the accuracy or completeness of the information provided.

The information provided does not constitute investment advice nor take into account the individual financial circumstances or objectives of any investor. Any information that may be provided relating to past performance is not a reliable indicator of future results or performance.

To the extent permitted by law, in no event shall Capital.com (or any affiliate or employee) have any liability for any loss arising from the use of the information provided. Any person acting on the information does so entirely at their own risk.

Any information which could be construed as “investment research” has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication.