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Starbucks Company profile

Profile

The Starbucks Corporation (SBUX) is a famous American roaster and retailer of specialty coffee. The Company attracts millions of customers daily, selling them coffee, tea and beverages through its global chain of stores.

Where did Starbucks begin?

The company’s story goes back to 1971. Starting with a single store in Seattle, Washington, Starbucks roasted and retailed coffee, tea and spices.

Starbucks was founded by Jerry Baldwin, Zev Siegl and Gordon Bowker, who named their company after one of the characters in the novel ‘Moby-Dick’ by Herman Melville.

Current Starbucks’ executive chairman Howard Schultz joined the company in 1982. In that same year, Starbucks started supplying coffee to fine restaurants and espresso bars. The coffeehouse concept was tested in 1984.

What does Starbucks offer?

Starbucks provides a range of products via its global chain of stores and coffeehouses.

Coffee: Over 30 blends and premium coffees, including whole bean and ground coffee, Starbucks VIA® Instant coffees, Verismo® pods, and Starbucks K-Cup® pods, and Starbucks Reserve® Coffee.

Tea: Handcrafted and loose-leaf teas.

Ready-to-Drink (RTD): Starbucks Iced Coffee, Starbucks® bottled Frappuccino® coffee drinks, Starbucks Doubleshot® espresso drinks, Evolution FreshTM bottled juices, Tazo® teas, etc.

Fresh Food: Bakery, sandwiches, paninis, protein boxes and bowls, salads, oatmeal, yogurt, fruit cups, snacks, etc.

Merchandise: Equipment, Verismo® dual-pressure technology, packaged goods, accessories, mugs, books and gifts.

What brands does Starbucks operate?

The Starbucks’ brand portfolio includes:

1. Starbucks Coffee

2. Seattle’s Best Coffee

3. Torrefazione Italia Coffee

4. Tazo

5. Ethos Water

6. Evolution Fresh

7. Teavana

8. La Boulange

How many stores does Starbucks have globally?

Starbucks operates more than 25,500 retail stores in the Americas (including the US, Canada and Latin America); Europe, the Middle East and Africa; China and Asia Pacific. Overall, the company has a presence in 75 countries on 6 continents.

Who do Starbucks coffee beans come from?

Starbucks sources coffee beans from farmers in three coffee-growing regions: Latin America, Asia Pacific and Africa. Guatemala, Rwanda and Timor are probably the largest coffee beans suppliers for the company. Starbucks claims that 99% of their coffee is ethically sourced. Collaborating with Conservation International (CI), a non-profit environmental protection organisation, Starbucks has introduced Coffee and Farmer Equity (C.A.F.E.) practices to support 300,000 coffee farmers and their communities in 25 countries.

Where is the company headquartered?

Starbucks’ chief office is based in Seattle, Washington, USA.

Where is Starbucks traded?

Since 26 June 1992, Starbucks’ common stock has been listed on NASDAQ under the ticker SBU. The company is included in the US Tech 100, S&P 100 and S&P 500 stock market indices. The Starbucks (SBUX) share price is available at Capital.com.