Olaplex Holdings, Inc. Company profile
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Olaplex is a US beauty company that specialises in the development of hair-care products for at-home use and professional hairstyling.
The company was founded in 2014 and has grown from offering three initial products, which were sold exclusively through professional channels, to a broader range of products and a direct-to-customer (DTC) channel.
In September 2021, Olaplex product portfolio consisted of nine hair care products, designed to deliver holistic effects for hair health. The company has developed a special bond-building technology designed to repair damaged hair bonds. It patented a proprietary ingredient called Bis-aminopropyl diglycol dimaleate (Bis-amino), which is used across the company’s products.
According to the company’s SEC-filing, it has more than 100 patents to protect its technology.
The company’s professional channel, which includes products used by hairstylists, comprised 55% of Olaplex total net sales in 2020 and represented a 59% growth from 2019 to 2020.
In 2018 the company expanded its retail presence. Olaplex built a DTC channel and a specialty retail channel. The DTC channel, which includes sales from OLAPLEX.com and third-party e-commerce platforms, grew 260% from 2019 to 2020 and accounted for 27% of the company’s total net sales in 2020. Its specialty retail channel grew 75% from 2019 to 2020 and accounted for 18% of the company’s total net sales in 2020.
The company has reported robust financial performance for the past two years. Net sales increased from $148.2m in 2019 to $282.3m in 2020, representing a 90% increase. For the six months ended 30 June 2021, Olaplex reported $270.2m, which is 171% higher than $99.6m, gained for the same period ended 30 June 2020.
According to Grand View Research, the world’s hair-care market is expected to grow to $211bn in 2025. As a company with a strong financial performance, Olaplex Holdings Inc (OLPX) might attract investors’ attention. With Capital.com, you can access the latest Olaplex share price in real time to spot the opportunities for potential CFD trades.
Olaplex stock floated on the NASDAQ stock exchange under the ticker symbol OLPX on 30 September 2021. Morgan Stanley, JP Morgan and Goldman Sachs were among the underwriters for the Olaplex offering.
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