Lamar Company profile
About Lamar Advertising Co
Lamar Advertising Company is an outdoor advertising company. The Company operates through advertising segment. The Company leases space for advertising on billboards, buses, shelters, benches, logo plates and in airport terminals. The Company also offers its customers an integrated service for their billboard display requirements from advertisement copy production to placement and maintenance. The Company operates three types of outdoor advertising displays: billboards, logo signs and transit advertising displays. The Company's advertising displays are geographically located across the United States, Canada and Puerto Rico. The Company's advertising tenant categories include restaurants; service; healthcare; retailer; amusement-entertainment/sports; automotive; gaming; education; financial-banks, credit unions; telecommunications, and real estate. The Company leases its advertising space on two types of billboard advertising displays: bulletins and posters.
Financial summary
BRIEF: For the fiscal year ended 31 December 2021, Lamar Advertising Co revenues increased 14% to $1.79B. Net income applicable to common stockholders increased 60% to $387.7M. Revenues reflect Billboard Advertising segment increase of 15% to $1.61B, Transit Advertising segment increase of 16% to $95.7M. Net income benefited from Rental Expense decrease of 21% to $290M (expense), Interest expense - Balancing value decrease of 23% to $105.8M (expense).
Equity composition
Common Stock Cl. A $.001 Par, 03/11, 175M auth., 94,790,458 issd., less 17,082,652 shs. in Treas. @ $888.5M. Insiders own 0.86%. IPO 8/96, 4,735,000 shs.@ $16 bysmith Barney. PO 12/98, 6M shs @ $32.50 by Morgan Stanley Dean Witter. Comnon Stock Cl. B $.001 Par, 37.5M auth., 15,122,865 issd. Insiders own 100%.
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