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Cardlytics Company profile

About Cardlytics Inc

Cardlytics, Inc. is a digital advertising platform. The Company operates advertising platform, namely the Cardlytics platform within its own and its partners' digital channels, which include online, mobile applications, email, and various real-time notifications. It also operates a customer data platform, namely the Bridg platform, which utilizes point-of-sale (POS) data, including product-level purchase data, to enable marketers, in a privacy-protective manner, to perform analytics and targeted loyalty marketing and also enable marketers to measure the impact of their marketing. Through the Cardlytics platform, marketers can deliver advertising content to customers in the form of an opportunity to earn rewards, which are funded with a portion of the fees, which it collect from marketers. With the Cardlytics platform, it enables marketers to reach potential customers across its network of financial institutions (FI) partners through their digital banking accounts.

Financial summary

BRIEF: For the fiscal year ended 31 December 2021, Cardlytics Inc revenues increased 43% to $267.1M. Net loss increased from $55.4M to $128.6M. Revenues reflect Cardlytics Direct segment increase of 38% to $258.8M, United States segment increase of 43% to $246.3M, United Kingdom segment increase of 48% to $20.8M. Higher net loss reflects Research and development expense - increase from $12.7M to $27.5M (expense).