During the company’s investors call, Disney’s CEO Bob Iger officially confirmed that the bundle will include Disney+, sports channel ESPN+ and on-demand video service Hulu. As of right now, a standalone subscription to Hulu is available for $5.99 a month, while ESPN+ costs $4.99 a month.
According to Iger, Disney’s goal is to offer “tremendous volume, tremendous quality and tremendous variety” for a lower price. Netflix’s premium subscription, by comparison, costs $15.99 a month, while Amazon Prime membership is priced at $12.99 a month.
The key difference between these streaming services and Disney’s offering is that the latter will provide a variety of sports channels.
Iger also revealed that Disney had not yet finalised the deal with the content distributors. However, the service will likely be available via Amazon, Apple and others.
Earlier this month, Disney revealed its earnings in the third fiscal quarter. The company has missed Wall Street’s expectations with $20.25 billion in revenue against the $21.47 billion prediction made by financial markets data provider Refinitiv.
Meanwhile, Netflix published its own quarterly report in mid-July, admitting it had gained much fewer subscribers than it was expecting. Following the announcement, the company’s shares fell 11%.