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BetTarget reports 200% increase in revenue per customer

By Angela Barnes

12:54, 29 November 2021

A businessman uses a smartphone against a gambling app screen
Ten more partners are now using Aspire Global’s new proprietary sports solution: Photo - Shutterstock

Aspire Global said on Monday that, the first brand to start operating on its player account manager (PAM) with BtoBet’s sports solution, has been a “major success” - three months after its launch.

The Nasdaq Stockholm-listed gaming provider said it had seen a relative 200% increase in average revenue per customer with steady growth in turnover and a general spike in numbers across all main KPIs on sport.

“Following up on this notable success, ten more partners are now using Aspire Global’s new proprietary sports solution and already seeing very impressive results,” Aspire Global said in a press release.

“To continue this momentum, BtoBet has a wide range of product enhancements planned for the very near future, ensuring partners such as remain competitive and see further growth. Earlier this week, the company expanded its sportsbook service by introducing Horse Racing bets,” it added.

Aspire Global acquired BtoBet in October 2020 and the sportsbook provider has gone on to expand its operations through attaining strategic certifications in the UK, it said. It has also signed deals with partners like Betfair and William Hill in Colombia.


40,081.75 Price
+1.170% 1D Chg, %
Long position overnight fee -0.0616%
Short position overnight fee 0.0137%
Overnight fee time 22:00 (UTC)
Spread 106.00


2,072.25 Price
+1.760% 1D Chg, %
Long position overnight fee -0.0193%
Short position overnight fee 0.0111%
Overnight fee time 22:00 (UTC)
Spread 0.30


0.63 Price
+0.440% 1D Chg, %
Long position overnight fee -0.0753%
Short position overnight fee 0.0069%
Overnight fee time 22:00 (UTC)
Spread 0.01168

Oil - Crude

74.50 Price
-1.560% 1D Chg, %
Long position overnight fee -0.0136%
Short position overnight fee -0.0083%
Overnight fee time 22:00 (UTC)
Spread 0.040

Chief executive comments

Tsachi Maimon, chief executive at Aspire Global, commented on the performance.

“’s incredibly positive results clearly show the capabilities of BtoBet’s sportsbook and our ability to successfully integrate a previously acquired strategic product in our commercial development plans.

“This is yet another significant step in the execution of our effective growth strategy. Having such a successful brand in our repertoire illustrates the potential of our BtoBet solution for Aspire Global with both existing and new customers, particularly in Europe, the US and Latin America,” Maimon added.

Read more: Omicron: UK introduces measures to combat COVID-19 variant

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The difference between trading assets and CFDs
The main difference between CFD trading and trading assets, such as commodities and stocks, is that you don’t own the underlying asset when you trade on a CFD.
You can still benefit if the market moves in your favour, or make a loss if it moves against you. However, with traditional trading you enter a contract to exchange the legal ownership of the individual shares or the commodities for money, and you own this until you sell it again.
CFDs are leveraged products, which means that you only need to deposit a percentage of the full value of the CFD trade in order to open a position. But with traditional trading, you buy the assets for the full amount. In the UK, there is no stamp duty on CFD trading, but there is when you buy stocks, for example.
CFDs attract overnight costs to hold the trades (unless you use 1-1 leverage), which makes them more suited to short-term trading opportunities. Stocks and commodities are more normally bought and held for longer. You might also pay a broker commission or fees when buying and selling assets direct and you’d need somewhere to store them safely.
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