PepsiCo Foundation expands regenerative agriculture program to 200 olive growers in Spain

By Public Technologies
  • PepsiCo's foundation expanded its VivaOliva regenerative agriculture initiative to 200 olive growers in Jaén, Spain, from 150 at its 2025 launch.
  • Participants receive training and agronomic support to strengthen grove resilience amid more frequent drought and pressure on water supplies.
  • The initiative supports broader efforts to improve soil health, biodiversity and farmer livelihoods across the company's agricultural supply chain.


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