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Forrester Sees AI Agents Influencing 75% of B2B Purchase Decisions in 2027

By Public Technologies
  • Forrester predicts AI agents will influence 75% of business-to-business purchase decisions in 2027.
  • Two-thirds of providers will lose deals because buyers cannot verify claims, increasing pressure to provide credible, AI-searchable evidence.
  • Buyers will double human interactions to validate AI-generated recommendations, preserving demand for human judgment in purchasing.
  • Marketing leaders will eliminate up to 25% of roles as anticipated AI productivity gains fall short.
  • Most chief marketing officers will cut programs or accept reduced capacity, weakening marketing's overall contribution.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Forrester Research Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20261021588355) on October 21, 2026, and is solely responsible for the information contained therein.

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