China's coffee market seen doubling by 2030 as brands eye Southeast Asia

NEW YORK, Oct 21 (Reuters) - China's coffee market is forecast to reach $72.8 billion by 2030, up from $36.9 billion in 2025, according to a report on the Chinese coffee market by Dutch bank Rabobank.

• Coffee shops are expected to drive most of that growth, with their sales projected to rise 14.5% a year through 2030.

• Competition in the sector is intensifying as tea chains move into coffee as an alternative to falling revenue growth.

• Tea chains such as MIXUE had about 6,000 coffee-equipped stores by August and targets 14,000 by year-end.

• Overseas expansion is still at an early stage for Chinese coffee companies.

• Rabobank called Southeast Asia the most logical first destination, citing fragmented markets, established coffee cultures and proximity to China.

• The Rabobank analysts said franchising is likely to play a central role, as Chinese brands seek strong local partners.