Asana, Inc. Company profile
Founded in 2008, Asana, Inc. (ASAN) is a work management platform that connects individuals, team leaders and executives. The platform allows teams to organize work from daily tasks to cross-functional strategic initiatives and set goals, in turn helping companies manage product launches, marketing campaigns and many more operations.
Headquartered in San Francisco, California, the platform has more than 1,00,000 paying customers that include small to large scale businesses from across the globe, engaging millions of teams worldwide.
Asana’s name originated from a Sanskrit word that refers to the pose in which a yogi sits. It perfectly describes the company’s purpose: to build a product that brings ease, focus and flow to work in sync at various levels of the company. Previously, Asana was known as Smiley Abstractions. It changed its name in 2009.
The company serves customers across the technology, healthcare, retail, media, education, non-profit, government and financial services industries. The platform faces competition from Atlassian Corporation’s (TEAM) Jira platform, Workzon, Trello, Proofhub, and ProjectManager.com among others.
The web and mobile work management platform is designed to help streamline communications across teams and also has integration with other applications that the business uses includingGoogle Drive, Outlook and more.
The Asana platform is available for free to use for up to 15 people. As of May 2022, the platform’s premium version charges $10.99 per user per month when billed annually, and $13.49 per user per month when billed monthly.
Asana went public in September 2021 and trades on the New York Stock Exchange (NYSE) under the ticker symbol ‘ASAN’.
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