WPP expects 2026 LFL revenue less pass-through costs to fall low-to-mid single digits in H2

By Public Technologies
  • WPP published a Q3 2026 trading update pre-close brief ahead of its third-quarter trading update on Oct. 29, 2026.
  • A call to discuss the Q3 2026 update is set for Oct. 29, 2026.
  • Guidance reiterated: like-for-like revenue less pass-through costs seen down low-to-mid single digits in H2.
  • Headline operating margin still forecast at 12% to 13%, with H2 margin down by as much as 200 bps.
  • Adjusted operating cash flow before working capital still seen at GBP 800 million to GBP 900 million.


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