TUI, Bulgaria tourism ministry sign partnership framework through 2030

By Public Technologies
  • TUI signed a memorandum of understanding with Bulgaria’s Tourism Ministry to deepen cooperation through 2030.
  • Partnership targets higher inbound volumes, broader product range, stronger marketing, more TUI airline capacity, improved on-the-ground guest experience.
  • TUI Hotels agreed a franchise deal with GRIFID Hotels for TUI Blue Arabella, a 290-room Golden Sands property opening in summer 2027.
  • Deal would lift TUI-branded hotels in Bulgaria to five by 2027, supporting growth on the Black Sea coast.


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