Rio Tinto transfers Argyle Pink Diamonds brand to Boodles

By Public Technologies
  • Rio Tinto transferred the Argyle Pink Diamonds brand to jeweler Boodles, completing the transaction on Oct. 1, 2026.
  • Boodles acquired the remaining Argyle pink diamond inventory, trademarks tied to the brand, the website, and digital marketing assets.
  • The deal shifts stewardship of the brand following the Argyle mine closure, with production ending on Nov. 3, 2020.


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