Omdia data cited by TechTarget show men make up 54% of UK microdrama users

By Public Technologies
  • TechTarget cited Omdia research showing men made up 54% of UK microdrama users in April 2026, challenging a female-skew assumption.
  • Across surveyed markets, men accounted for 47% of microdrama users; the split was 50% in the US, 47% in Spain, 29% in Brazil.
  • Omdia forecast global microdrama revenue at about $14 billion in 2026, rising to nearly $25 billion by 2031.
  • Shifting audience mix could alter commissioning, marketing, advertising, monetization strategy as growth extends beyond China.


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