Comscore Company profile
About COMSCORE, Inc.
comScore, Inc. is a global information and analytics company that measures advertising, content and consumer audiences across media platforms. The Company creates its products using a global data platform that combines information on digital platforms (connected (Smart) televisions, mobile devices, tablets and computers), television (TV), over the top devices (OTT), direct to consumer applications, and movie screens with demographics and other descriptive information. It has developed data science that enables measurement of person-level and household-level audiences. Its product delivery includes software-as-a-service (SaaS) delivery platforms, application programming interface and other data feeds that integrate directly with customer systems, and integrations with advertising technology providers, such as data management platforms and demand-side platforms that enable data management, ad management and programmatic ad trading.
Financial summary
BRIEF: For the fiscal year ended 31 December 2021, COMSCORE, Inc. revenues increased 3% to $367M. Net loss applicable to common stockholders increased 31% to $62.7M. Revenues reflect Analytics and Optimization segment increase of 18% to $81.3M, Ratings and Planning segment increase of 1% to $255.1M, United States segment increase of 4% to $321.9M, Latin America segment increase of 11% to $7M.
Equity composition
Common Stock $.001 Par. 03/11, 100M auth., 31,806,149 issd., Insiders own 6.35%. IPO: 06/28/07, 2,438,000 shs @$16.5 by Credit SuisseSecurities (USA) LLC, 1,431,000 shs. by Deutshe Bank Securities Inc & 477,000 shs by Friedman, Billings, Ramsey & Co., Inc.
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