Walmart is challenging Amazon´s dominance as a retailer of e-books and audiobooks, launching itself into the segment for the first time.
Walmart will partner with Japan firm Rakuten to sell the new products, through a new category on the Walmart.com website.
The deal brings more than six million e-book titles to Walmart.com, from Rakuten´s Toronto-based subsidiary Rakuten Kobo.
Rakuten´s e-books will be available through a smartphone and desktop app.
Walmart will become Rakuten Kobo’s exclusive mass retail partner for the Kobo brand in the US.