Video-graphics chip-maker Nvidia claims it has a two-year lead on its rivals in self-driving and artificial intelligence (AI) technology.
The company, which supplies the graphic processing unit, or GPU, to many PC and video-console makers, told a major electronics show it was leading the field.
Nvidia is already working with car-makers such as VW, Audi, Tesla, Mercedes and Volvo, together with cab firm Uber, in the race to develop the latest self-driving systems.
It is facing competition from chip giant Intel, Qalcomm, Arm and AMD, but believes it has a substantial lead, Nvidia CEO Jensen Huang told the Consumer Electronics Show in Las Vegas.
Nvidia, which has been the leading maker of computer GPUs for two decades, is in pole position to win the technology race over automonous driving, believes Ryan Shrout, the founder and lead analyst at Shrout Research.