(Press Association) Outdoor retailer Mountain Warehouse has notched up record Christmas trading, driven by a sharp rise in online sales and Black Friday.
The company said like-for-like sales rocketed 33.1% in the six weeks to December 31, with online sales jumping 76.6%. Total sales rose 38.2% and international revenue increased 43%.
Mountain Warehouse founder and chief executive Mark Neale said Black Friday was the busiest day in the company’s 20-year history.
“We had a cracking Christmas with remarkable growth across our UK stores, online and internationally,” he said. “A business which equips customers to brave the elements will always benefit when it snows, and the December cold snap was a bit of an early Christmas present for us.
“Another was Black Friday, with sales reaching £2m in a single day alone for the first time in our history.”
Black Friday spike in sales
The company served 1.5 million customers during the festive period, who snapped up more than 250,000 pairs of socks, 250,000 pairs of gloves, 150,000 padded jackets and 80,000 snow boots.