Morrisons, the supermarket chain, updated on its Christmas trading period on Tuesday with news of a rise in group like-for-like sales.
For the 10 weeks to 7 January the retailer recorded a 2.8% rise in sales in its stores open for more than a year with comparative figures for the same period 12 months ago.
Like-for-like sales including sales of fuel were up 3% and total sales - with includes stores opened within the last year - rose 2.6%.
The grocer said it made many improvements during the year to improve customer experience, including automated ordering and more open tills.
Morrisons also said it saw more customers visiting its stores during the period, with like-for-like, in-store transactions rising 2.3% from the same period a year ago.
Online sales were up more than 10%.
David Potts, chief executive (left), said: "Our plans to become a broader and stronger business are progressing well, with another period of positive like-for-like sales."
Investors warmed immediately to the news and shares in Morrisons opened 4.41% higher at 237p on the London Stock Exchange.
Picture courtesy of Morrisons corporate website