Silicon Valley based Apprente, a company founded in 2017, uses artificial intelligence to understand drive-thru orders, therefore cutting down on service times.
McDonald’s has also said the technology could eventually be used in its self-order kiosks and mobile app.
Apprente’s employees will be the founding members of a group called McD Tech Labs, which will be housed within McDonald’s global technology team.
The fast-food chain wants to grow its presence in Silicon Valley by hiring more technology experts, including engineers and data scientists, CNBC stated.
In March, McDonald’s announced the acquisition of Dynamic Yield, which specialises in personalisation and decision logic technology.
The deal was said to be worth more than $300 million, making it McDonald’s largest deal in two decades.
McDonald’s stock, which has a market value of $167 billion, is up 22% this year.