Lidl has continued to apply pressure to the big supermarket chains with record sales numbers over the busy Christmas period.
Referring to itself as the “fastest growing supermarket”, the German discount supermarket chain said sales rose 16% in December as it experienced its highest ever footfall.
December 22 marked a record trading day in Lidl UK’s history, the group said, while the week before Christmas was its “strongest ever”.
However, as PA reports, it did not give a breakdown of like-for-like sales, ignoring an industry benchmark used by its peers.
Among the supermarket’s best-selling products was its Birchwood Farm whole fresh turkey, which contributed to a 10% increase in sales of the bird.
Total fresh meat and poultry sales grew by 17% over the period.
Around 600 tonnes of Brussels sprouts, 17 million mince pies and over 800,000 litres of Champagne and Prosecco were also bought up by shoppers.
CEO Christian Hartnagel highlighted the company’s focus on price as well as ambitious expansion plans. “Customers came into our stores to buy more of their Christmas items, knowing they could find high quality products at market-leading prices.
“We look forward to bringing the Lidl offering to more communities across the UK, as we continue our rapid expansion plan this year.”
Lidl continued its rapid expansion in 2017. Nine new stores opened in December, taking its total across the UK to 693.
Earlier this week, Lidl confirmed it will open five new London stores and build its largest UK warehouse.
The German discounter’s expansion is expected to solidify its standing as one of the UK’s fastest-growing supermarkets alongside fellow German Aldi, increasing the pressure on the UK’s Big Four - Tesco, Sainsbury’s, Asda and Morrisons.