Lidl has continued to apply pressure to the big supermarket chains with record sales numbers over the busy Christmas period.
Referring to itself as the “fastest growing supermarket”, the German discount supermarket chain said sales rose 16% in December as it experienced its highest ever footfall.
December 22 marked a record trading day in Lidl UK’s history, the group said, while the week before Christmas was its “strongest ever”.
However, as PA reports, it did not give a breakdown of like-for-like sales, ignoring an industry benchmark used by its peers.
Among the supermarket’s best-selling products was its Birchwood Farm whole fresh turkey, which contributed to a 10% increase in sales of the bird.
Total fresh meat and poultry sales grew by 17% over the period.
Around 600 tonnes of Brussels sprouts, 17 million mince pies and over 800,000 litres of Champagne and Prosecco were also bought up by shoppers.