Like Marston’s earlier this week, Greene King enjoyed record sales on Christmas Day, but over the festive period trading was hit as snowy weather set in. Particularly hard hit, were difficult to drive to, out-of-town sites.
Greene King said managed pub like-for-like sales rose 1.6% over the two weeks covering Christmas and New Year’s Eve, which would have been a 3.4% rise but for the impact of heavy snow.
It hailed record-breaking trade on Christmas Day, with sales of £7.6m, up 2.6% on 2016 with 154,000 meals sold.
However, Greene King, which owns the Hungry Horse and Chef & Brewer brands, said sales either side of the festive season slowed, “reflecting the tough underlying trading environment and additional snow impact”.
Like-for-like sales fell 1.4% across its managed pubs in the first 37 weeks of its financial year, with food sales acting as the biggest drag.