General Motors has thrown down the gauntlet to its rivals in the race to get mass produced, self-driving, electric vehicles on the roads.
The company has applied for regulatory permission to launch the cars in the US next year.
“General Motors’ mission is to bring our vision of a world of zero crashes, zero emissions and zero congestion to life. Safely developing and deploying electric self-driving vehicles at scale will dramatically change our world,” said GM in a report.
GM said its new “Cruise AV” model had the capability to see the environment around it, in 360 degrees, day and night.
The production-ready car has no steering wheel or pedals, or any other manual controls.
Cruise is designed to identify and quickly respond to pedestrians on zebra crossings, or an object darting suddenly into its path.
It can manoeuvre through bollards, yield to emergency vehicles and react to avoid collisions, according to GM.
GM said its mission was to strive towards zero crashes, zero emissions and zero congestion through the development of self-driving, electric cars.
The Cruise AV gets its name from Cruise Automation, the company GM acquired in 2016 to accelerate software development for self-driving cars.
With 16 video cameras, and 21 radar sensors, this car will surely make rivals worried that GM could steal a lead in the race to launch such next generation mass-market cars.
General Motors shares are up by around 24% since mid-August, driven by hopes over its electric, self-driving car programme.
Meanwhile, shares in rival Tesla have slipped by around 7% over the same period, as output of its new mass-market Model 3 car have been plagued by production hiccups.