Facebook and Sony have signed a licensing deal to allow users to share videos of Sony artists on social media.
Subscribers to Facebook and other social media platforms are usually banned from uploading copyrighted material.
But the multi-year deal agreed between the two media giants, covering multiple countries, means users of Facebook and Instagram will now be able to share videos of their favourite artists.
Sony, which is the world’s biggest music publisher, owns the rights to Michael Jackson and The Beatles, among others, and has a back-catalogue of more than three million songs.
Facebook announced a licensing deal with Universal in December.
“We're excited to work with the largest music publisher in the world to bring amazing songs which deepen connections between friends and fans,” said Facebook’s head of music business development Tamara Hrivnak.
“Sony/ATV is a true leader and an absolute champion of writers in the digital space, and we’re thrilled to work with them as they grab new opportunities by the horns across all of our platforms.”
Meanwhile Sony/ATV chairman and CEO Martin Bandier said in a statement, “We are thrilled that in signing this agreement Facebook recognises the value that music brings to their service and that our songwriters will now benefit from the use of their music on Facebook.”
He added: “We are looking forward to a long and prosperous relationship.”