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AI Influencers Risk Eroding Brand Trust, HubSpot Analysis Finds

By Public Technologies
  • HubSpot's analysis warns AI influencers can reduce production costs but risk eroding consumer trust, potentially offsetting savings.
  • Brand deals with AI social accounts fell about 30% in the first eight months of 2025 versus the same period in 2024.
  • A cited survey found 53% of consumers less likely to buy from brands known for using AI in social content.
  • Only 26.4% of consumers would actively engage with AI-influencer ads, according to another cited study.
  • Savings are most likely in high-volume content; campaigns dependent on personal credibility risk weaker conversion.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. HubSpot Inc. published the original content used to generate this news brief on November 13, 2026, and is solely responsible for the information contained therein.

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