Zillow says high-intent home shoppers jump 21% year over year, signaling pent-up demand

By Public Technologies
  • Zillow analysis for Q2 2026 showed engaged home shoppers rose 21.4% year over year to 4.8 per listing nationwide.
  • Home sales increased 4.5% over the same period, pointing to pent-up demand constrained by affordability pressures.
  • Northeast metros showed the tightest competition, with Buffalo at 10.5 engaged shoppers per listing; Providence 9.5; Hartford 8.5.
  • Sun Belt markets were least competitive as inventory improved, led by Houston at 2.2 engaged shoppers per listing; Miami 2.4; San Antonio 2.9.
  • Higher-end supply drew stronger interest: luxury listings had a median of 8 engaged shoppers per listing; bottom-tier homes 2.7.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Zillow Group Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: 202609240800PR_NEWS_USPR_____SF55690) on September 24, 2026, and is solely responsible for the information contained therein.

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