Tom’s of Maine launches fluoride-free hydroxyapatite toothpaste at USD 11.99 on Amazon

By Public Technologies
  • Colgate-Palmolive unit Tom’s of Maine launched a fluoride-free hydroxyapatite toothpaste, targeting rising demand for fluoride-free oral care.
  • Product is positioned for sensitivity relief using arginine and calcium carbonate, with enamel-safe whitening via surface-stain removal.
  • Initial retail distribution starts on Amazon.com at an MSRP of USD 11.99 for a 4.4 oz tube.
  • Broader rollout to additional retailers is planned for 2027.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Colgate-Palmolive Company published the original content used to generate this news brief via PR Newswire (Ref. ID: 202609230905PR_NEWS_USPR_____NY54974) on September 23, 2026, and is solely responsible for the information contained therein.

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