Saudi Arabia’s BAAN Holding starts work on $6.7mln Playocity entertainment project in Jeddah

By Zawya

By Staff Writer

Saudi Arabia's BAAN Holding Group has started implementation works on its 25 million Saudi riyals ($6.7 million) Playocity family entertainment project at Westfield Center in Jeddah in partnership with global entertainment brand Hasbro.

Work on the project commenced on 15 September 2026, with completion and the start of commercial operations scheduled for the first quarter of 2027, the company said in a stock exchange statement on Monday.

Playocity will occupy approximately 2,600 square metres (sqm) and include attractions, interactive activities and immersive entertainment experiences based on a selection of Hasbro characters and brands, according to the statement.

BAAN Holding has appointed Building Facades Contracting Company as the main contractor for the project's fit-out works. Several other suppliers will be appointed for furnishing and equipment works at the entertainment centre.

The project will be financed through a combination of BAAN Holding's internal resources and bank financing facilities, the statement added.

(Editing by Anoop Menon) (anoop.menon@lseg.com)

Subscribe to our Projects' PULSE newsletter that brings you trustworthy news, updates and insights on project activities, developments, and partnerships across sectors in the Middle East and Africa.

Capital.com is an execution-only brokerage platform and the content provided on the Capital.com website is intended for informational purposes only and should not be regarded as an offer to sell or a solicitation of an offer to buy the products or securities to which it applies. No representation or warranty is given as to the accuracy or completeness of the information provided.

The information provided does not constitute investment advice nor take into account the individual financial circumstances or objectives of any investor. Any information that may be provided relating to past performance is not a reliable indicator of future results or performance.

To the extent permitted by law, in no event shall Capital.com (or any affiliate or employee) have any liability for any loss arising from the use of the information provided. Any person acting on the information does so entirely at their own risk.

Any information which could be construed as “investment research” has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication.