Santander Survey Finds 52% of Middle-Income Households Earn Less Than 3% on Savings

By Public Technologies
  • Santander’s Q3 2026 survey found 52% of middle-income US households were earning less than 3% on savings.
  • Inflation was a major concern for 88% of respondents, highlighting opportunities for higher-yield savings accounts to offset price pressures.
  • Vehicle costs squeezed household budgets, with 67% cutting discretionary spending in the past three months to cover vehicle-related expenses.
  • Among recent vehicle buyers, 70% felt priced out of the new-vehicle market; more than 80% of prospective buyers were considering used vehicles.
  • Dealerships remained central to vehicle financing, with 78% of recent buyers relying on them to find financing suited to their budgets.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Banco Santander SA published the original content used to generate this news brief via Business Wire (Ref. ID: 20261105843106) on November 05, 2026, and is solely responsible for the information contained therein.

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