ProSiebenSat.1 report says podcasts deliver higher Gen Z attention and trust than social media creators

By Public Technologies
  • ProSiebenSat.1 published Seven.One Audio Podcast Report 2026, flagging rising podcast usage in Germany, led by Gen Z engagement.
  • Daily podcast time for ages 18-69 rose to 13 minutes from 9; active listeners averaged 75 minutes, Gen Z 78.
  • Audio remained dominant at about 90% of consumption; video or hybrid formats held 9%-11% share.
  • Germany’s podcast ad load averaged 3.51% versus 7.8% in the U.S., suggesting headroom for monetization growth.
  • Ad-supported episodes rose 29% to 33,490 in H1 2026; new advertisers increased about 67%, active advertisers 34%.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. ProSiebenSat.1 Media SE published the original content used to generate this news brief on September 28, 2026, and is solely responsible for the information contained therein.

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