PepsiCo falls after report on plans for new price increases

By Reuters News16:28 (UTC), 24 September 2026 Updated

** Shares of snacks and soda giant PepsiCO PEP.O fall 1.1 % to $128.7

** Co plans to hike prices on some chips and sodas by year-end or early 2027, Bloomberg reports

** The move would follow price cuts earlier this year of up to 15% on products including Lay's and Doritos after customer backlash to previous hikes

** Nine of 25 brokerages rate the stock "buy" or higher, 15 "hold" and one "sell"; median PT is $155 - data compiled by LSEG

** Including session's move, stock down 10.2% YTD

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