Netflix falls; co appoints new content chief 

By Reuters News

** Streaming giant Netflix NFLX.O slides 2.4% to $70.90 premarket

** Co appoints former Disney executive Peter Rice as chief content officer, succeeding Bela Bajaria who has been with NFLX since 2016

** Rice will oversee NFLX's content strategy from October 26, including series, films and live events across regions

** The announcement follows NFLX's plan to lay off 6% of its workforce, or about 1,000 employees, its biggest cuts since 2022

** 37 of 51 brokerages rate the stock "buy" or higher, 12 "hold" and 2 "sell"; median PT $94 - data compiled by LSEG

** As of last close, NFLX stock down nearly 23% YTD, massively under performing S&P 500's .SPX 13.1% gain

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