MNTN expands AppsFlyer integration to link CTV ads with app installs, in-app actions

By Public Technologies
  • MNTN expanded its integration with AppsFlyer to improve attribution for Performance TV campaigns tied to mobile app installs, purchases, sign-ups.
  • TV impression data will flow into AppsFlyer, with in-app events sent back to MNTN to support measurement.
  • MNTN will use in-app conversion signals to optimize Connected TV campaigns toward business outcomes.
  • The integration targets mobile-first advertisers, positioning Connected TV as a measurable, performance-driven channel.
  • Available to MNTN advertisers with an AppsFlyer account, with support for iOS or Android apps.


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