M&G research shows 41% of advisers expect AI to lift financial advice demand over five years

By Public Technologies
  • M&G research flagged steady-to-rising demand for financial advice despite wider AI use, with 41% of advisers expecting growth.
  • Another 39% of advisers expected demand to hold steady over five years, leaving 18% forecasting a decline.
  • Investors continued to value human advice: 96% with an adviser rated ongoing support important.
  • AI adoption among investors stayed limited, with 63% never using AI for investing, while 13% used it regularly.
  • Most advisers already used AI to cut administration time, with 75% reporting usage, supporting a hybrid human-technology advice model.


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