Live Nation report finds 93% of fans prefer real-world experiences over digital

By Public Technologies
  • Live Nation published “The Return to Real,” a global market report on consumer demand for in-person entertainment as more activity shifts online.
  • Research covering tens of thousands of fans found 93% prefer real experiences over digital alternatives.
  • Survey results showed 80% would rather spend on experiences than physical goods, positioning live music as the top entertainment choice.
  • Loyalty risk emerged: 64% reported weaker brand loyalty, despite 66% increasing loyalty-program engagement versus a year earlier.
  • Live music benefits could drive switching behavior, with more than 90% saying such perks would prompt sign-ups or program changes.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Live Nation Entertainment Inc. published the original content used to generate this news brief via CNW (Ref. ID: 202609140900CANADANWCANADAPR_C5854) on September 14, 2026, and is solely responsible for the information contained therein.

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