Gen Digital reports 129% surge in fake online shop activity

By Public Technologies
  • Gen Digital’s Nov. 5, 2026, Norton report found fake online shop activity rose 129% from the previous holiday season’s start.
  • The group blocked nearly 25 million attempted visits to fraudulent shopping sites in the past month alone.
  • Online holiday shopping scams affected 16% of US adults, rising to 25% among Gen Z.
  • Among shopping scam victims, 88% lost money, with an average loss of $394.
  • AI shopping assistants have been used by 63% of Americans; 42% plan to use tools such as ChatGPT for holiday shopping.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Gen Digital Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: LA90157) on November 05, 2026, and is solely responsible for the information contained therein.

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