Disney to raise prices on Disney+, Hulu subscriptions, Bloomberg News reports

By Reuters News

Sept 23 (Reuters) - Disney DIS.N will raise prices on several streaming subscriptions, including its flagship ad-free Disney+ plan, Bloomberg News reported on Wednesday, citing people familiar with the matter.

Major streaming platforms have steadily increased subscription prices and rolled out advertising-backed plans as they look to drive revenue growth, offset rising content costs and improve the profitability of their digital businesses.

The monthly price of ad-free Disney+ will rise by $2.50, or 13%, to $21.49, according to the report. Disney is expected to begin notifying customers of the changes as early as Wednesday.

The price of Hulu without advertising will also increase by $2.50 per month, while the monthly cost of an ad-free Disney+ and Hulu bundle will rise by $2 to $21.99, Bloomberg reported.

Disney did not immediately respond to a Reuters request for comment.

The company will also raise the price of standalone ad-supported Disney+ and Hulu subscriptions by 50 cents to $12.49 a month, Bloomberg said. The price of the ad-supported Disney+ and Hulu bundle will remain unchanged at $12.99 per month.

Last week, Disney named Karandeep Anand its first chief technology officer and elevated Adam Smith to lead its streaming business, as the company sharpens its focus on Disney+, Hulu and technology across its entertainment operations.

Capital.com is an execution-only brokerage platform and the content provided on the Capital.com website is intended for informational purposes only and should not be regarded as an offer to sell or a solicitation of an offer to buy the products or securities to which it applies. No representation or warranty is given as to the accuracy or completeness of the information provided.

The information provided does not constitute investment advice nor take into account the individual financial circumstances or objectives of any investor. Any information that may be provided relating to past performance is not a reliable indicator of future results or performance.

To the extent permitted by law, in no event shall Capital.com (or any affiliate or employee) have any liability for any loss arising from the use of the information provided. Any person acting on the information does so entirely at their own risk.

Any information which could be construed as “investment research” has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication.