CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 84% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
US English
Country • United States
    Entity • The products and services listed on this website are not available in this location.
    English العَرَبِيَّة Bahasa Indonesia Български Čeština Dansk Deutsch Eesti ελληνικά Español Français Hrvatski Italiano Latviešu Lietuvių Magyar Nederlands Polski Português Română Русский Slovenčina Slovenščina Suomi Svenska Tiếng Việt ไทย 简体中文 繁體中文

    Trade Central Garden&Pet - CENT CFD

    40.91
    1.04%
    • Summary
    • Historical Data
    • Events
    • Income Statement
    • Balance Sheet
    • Cash Flow
    • Ownership
    Trading Conditions
    Spread 0.13
    Long position overnight fee

    Long position overnight fee

    Margin. Your investment $1,000.00
    Overnight fee -0.025457 %
    Charges from borrowed part ($-1.02)
    Trade size with leverage ~ $5,000.00
    Money from leverage ~ $4,000.00
    Go to platform
    		-0.025457%
    Short position overnight fee

    Short position overnight fee

    Margin. Your investment $1,000.00
    Overnight fee 0.003235 %
    Charges from borrowed part ($0.13)
    Trade size with leverage ~ $5,000.00
    Money from leverage ~ $4,000.00
    Go to platform
    		0.003235%
    Overnight fee time 21:00 (UTC)
    Min traded quantity 1
    Currency USD
    Margin 20%
    Stock exchange United States of America
    Commission on trade 0%

    *Information provided by Capital.com

    Central Garden & Pet Co ESG Risk Ratings

    High Medium Low Negligible

    ‘C’ score indicates satisfactory relative ESG performance and moderate degree of transparency in reporting material ESG data publicly.

    More ESG coverage

    Key Stats
    Prev. Close* 41.34
    Open* 41.21
    1-Year Change* 0.63%
    Day's Range* 40.6 - 42.19
    52 wk Range 35.60-45.89
    Average Volume (10 days) 53.05K
    Average Volume (3 months) 880.44K
    Market Cap 1.88B
    P/E Ratio 17.38
    Shares Outstanding 54.10M
    Revenue 3.26B
    EPS 2.09
    Dividend (Yield %) N/A
    Beta 0.69
    Next Earnings Date Aug 1, 2023

    All data is provided by Refinitiv, except for data marked with an asterisk, which is *data provided by Capital.com

    • Last Week
    • Last Month
    • Last Year
    • Last two Years
    • Max
    • Daily
    • Weekly
    • Monthly
    Date Close Change Change (%) Open High Low
    Jun 29, 2022 40.91 -0.30 -0.73% 41.21 42.20 40.60
    Jun 28, 2022 41.34 -1.11 -2.61% 42.45 43.62 41.27
    Jun 27, 2022 43.36 -0.10 -0.23% 43.46 44.03 43.08
    Jun 24, 2022 43.81 2.04 4.88% 41.77 44.67 41.77
    Jun 23, 2022 43.49 2.07 5.00% 41.42 43.96 41.42
    Jun 22, 2022 42.73 1.79 4.37% 40.94 43.24 39.96
    Jun 21, 2022 41.92 1.54 3.81% 40.38 42.16 40.13
    Jun 17, 2022 41.42 1.35 3.37% 40.07 41.55 39.97
    Jun 16, 2022 40.43 -0.62 -1.51% 41.05 41.18 40.01
    Jun 15, 2022 42.11 1.06 2.58% 41.05 42.62 41.05
    Jun 14, 2022 41.39 -0.24 -0.58% 41.63 42.22 40.94
    Jun 13, 2022 41.85 -0.74 -1.74% 42.59 43.15 41.68
    Jun 10, 2022 43.64 0.88 2.06% 42.76 44.18 42.56
    Jun 9, 2022 43.30 0.36 0.84% 42.94 44.07 42.94
    Jun 8, 2022 43.93 1.17 2.74% 42.76 44.15 42.76
    Jun 7, 2022 44.76 0.72 1.63% 44.04 45.01 43.98
    Jun 6, 2022 45.00 0.65 1.47% 44.35 45.11 44.33
    Jun 3, 2022 44.61 1.03 2.36% 43.58 45.13 43.58
    Jun 2, 2022 45.01 1.03 2.34% 43.98 45.01 43.74
    Jun 1, 2022 44.25 0.07 0.16% 44.18 44.80 43.26

    Central Garden&Pet Events

    Time (UTC) Country Event
    Tuesday, August 1, 2023

    Time (UTC)

    10:59

    Country

    US

    Event

    Q3 2023 Central Garden & Pet Co Earnings Release
    Q3 2023 Central Garden & Pet Co Earnings Release

    Forecast

    -

    Previous

    -
    Monday, November 20, 2023

    Time (UTC)

    10:59

    Country

    US

    Event

    Q4 2023 Central Garden & Pet Co Earnings Release
    Q4 2023 Central Garden & Pet Co Earnings Release

    Forecast

    -

    Previous

    -
    View all events
    • Annual
    • Quarterly
    2022 2021 2020 2019 2018
    Total revenue 3338.59 3303.68 2695.51 2383.01 2215.36
    Revenue 3338.59 3303.68 2695.51 2383.01 2215.36
    Cost of Revenue, Total 2346.28 2332.78 1898.95 1678.97 1539.99
    Gross Profit 992.305 970.901 796.558 704.041 675.376
    Total Operating Expense 3078.55 3059.14 2501.13 2230.94 2048.03
    Selling/General/Admin. Expenses, Total 697.169 697.294 584.581 549.473 508.04
    Unusual Expense (Income) 0 12.563 3.6 2.5 0
    Operating Income 260.036 244.544 194.377 152.068 167.336
    Interest Income (Expense), Net Non-Operating -57.534 -48.23 -39.989 -33.06 -36.051
    Other, Net -3.596 -1.506 -0.65 0.243 -3.86
    Net Income Before Taxes 198.906 194.808 153.738 119.251 127.425
    Net Income After Taxes 152.672 152.773 121.52 92.647 102.62
    Minority Interest -0.52 -1.027 -0.844 0.139 -0.526
    Net Income Before Extra. Items 152.152 151.746 120.676 92.786 102.094
    Net Income 152.152 151.746 120.676 92.786 123.594
    Income Available to Common Excl. Extra. Items 152.152 151.746 120.676 92.786 102.094
    Income Available to Common Incl. Extra. Items 152.152 151.746 120.676 92.786 123.594
    Diluted Net Income 152.152 151.746 120.676 92.786 123.594
    Diluted Weighted Average Shares 54.425 55.248 54.738 57.611 53.341
    Diluted EPS Excluding Extraordinary Items 2.79563 2.74663 2.20461 1.61056 1.91399
    Dividends per Share - Common Stock Primary Issue
    Diluted Normalized EPS 2.79563 2.92496 2.2566 1.64427 1.91399
    Total Extraordinary Items 21.5
    Depreciation / Amortization 35.1 16.5 14
    Mar 2023 Dec 2022 Sep 2022 Jun 2022 Mar 2022
    Total revenue 909.004 627.663 707.442 1015.38 954.37
    Revenue 909.004 627.663 707.442 1015.38 954.37
    Cost of Revenue, Total 649.366 455.964 507.751 707.752 667.578
    Gross Profit 259.638 171.699 199.691 307.626 286.792
    Total Operating Expense 830.963 627.257 694.544 901.299 847.525
    Selling/General/Admin. Expenses, Total 172.697 162.293 174.693 185.247 172.147
    Depreciation / Amortization 8.9 9 12.1 8.3 7.8
    Operating Income 78.041 0.406 12.898 114.079 106.845
    Interest Income (Expense), Net Non-Operating -14.69 -13.776 -14.089 -14.335 -14.702
    Other, Net 0.595 1.699 -2.259 -0.759 -0.369
    Net Income Before Taxes 63.946 -11.671 -3.45 98.985 91.774
    Net Income After Taxes 48.678 -8.849 -2.365 75.555 70.286
    Minority Interest -0.563 0.416 0.375 -0.135 -0.573
    Net Income Before Extra. Items 48.115 -8.433 -1.99 75.42 69.713
    Net Income 48.115 -8.433 -1.99 75.42 69.713
    Income Available to Common Excl. Extra. Items 48.115 -8.433 -1.99 75.42 69.713
    Income Available to Common Incl. Extra. Items 48.115 -8.433 -1.99 75.42 69.713
    Diluted Net Income 48.115 -8.433 -1.99 75.42 69.713
    Diluted Weighted Average Shares 53.534 52.478 52.704 54.329 54.722
    Diluted EPS Excluding Extraordinary Items 0.89877 -0.1607 -0.03776 1.38821 1.27395
    Dividends per Share - Common Stock Primary Issue 0 0 0 0
    Diluted Normalized EPS 0.89877 -0.1607 -0.03776 1.38821 1.27395
    Unusual Expense (Income) 0 0 0
    • Annual
    • Quarterly
    2022 2021 2020 2019 2018
    Total Current Assets 1553.85 1543.66 1525.28 1307.19 1217.3
    Cash and Short Term Investments 177.442 426.422 652.712 497.749 482.106
    Cash & Equivalents 177.442 426.422 652.712 497.749 482.106
    Total Receivables, Net 376.787 385.384 391.773 300.135 275.908
    Accounts Receivable - Trade, Net 376.787 385.384 391.773 300.135 275.908
    Total Inventory 938 685.237 439.615 466.197 427.823
    Prepaid Expenses 46.883 33.514 27.498 30.16 20.562
    Other Current Assets, Total 14.742 13.1 13.685 12.952 10.899
    Total Assets 3282 3116.68 2339.36 2025.02 1907.21
    Property/Plant/Equipment, Total - Net 583.323 494.173 360.549 245.405 217.647
    Property/Plant/Equipment, Total - Gross 1042.55 919.6 764.905 624.331 572.672
    Accumulated Depreciation, Total -459.227 -425.427 -404.356 -378.926 -355.025
    Goodwill, Net 546.436 369.391 289.955 286.077 281.177
    Intangibles, Net 543.21 134.431 134.924 146.137 152.265
    Other Long Term Assets, Total 55.179 575.028 28.653 40.208 38.822
    Total Current Liabilities 465.892 522.319 440.262 278.525 212.964
    Accounts Payable 215.681 245.542 205.234 149.246 110.259
    Accrued Expenses 249.894 275.696 234.931 129.166 102.583
    Notes Payable/Short Term Debt 0 0 0 0 0
    Current Port. of LT Debt/Capital Leases 0.317 1.081 0.097 0.113 0.122
    Total Liabilities 1948.3 1894.43 1262.56 1029.01 954.76
    Total Long Term Debt 1186.24 1184.68 693.956 693.037 692.031
    Long Term Debt 1186.24 1184.68 693.856 693.037 692.031
    Deferred Income Tax 147.429 56.012 40.956 57.281 49.38
    Minority Interest 1.006 1.292 0.871 0.17 0.385
    Total Equity 1333.71 1222.25 1076.8 996.007 952.449
    Common Stock 0.542 0.552 0.548 0.561 0.576
    Additional Paid-In Capital 582.056 576.446 566.883 575.38 590.168
    Retained Earnings (Accumulated Deficit) 755.253 646.082 510.781 421.742 362.923
    Other Equity, Total -4.145 -0.831 -1.409 -1.676 -1.218
    Total Liabilities & Shareholders’ Equity 3282 3116.68 2339.36 2025.02 1907.21
    Total Common Shares Outstanding 54.2449 55.2309 54.8427 56.1647 57.7507
    Capital Lease Obligations 0 0 0.1
    Other Liabilities, Total 147.724 130.125 86.516
    Mar 2023 Dec 2022 Sep 2022 Jun 2022 Mar 2022
    Total Current Assets 1653.88 1512.62 1553.85 1633.24 1623.89
    Cash and Short Term Investments 60.607 87.8 177.442 195.791 54.082
    Cash & Equivalents 60.607 87.8 177.442 195.791 54.082
    Total Receivables, Net 564.874 329.129 376.787 505.896 619.629
    Accounts Receivable - Trade, Net 564.874 329.129 376.787 505.896 619.629
    Total Inventory 966.9 1024.36 938 882.522 888.051
    Prepaid Expenses 48.019 56.59 46.883 36.359 49.449
    Other Current Assets, Total 13.475 14.745 14.742 12.676 12.676
    Total Assets 3350.8 3229.07 3282 3345.93 3349.26
    Property/Plant/Equipment, Total - Net 570.223 581.026 583.323 583.953 589.088
    Goodwill, Net 546.436 546.436 546.436 511.973 511.973
    Intangibles, Net 525.301 534.207 543.21 490.959 499.251
    Other Long Term Assets, Total 54.963 54.777 55.179 125.797 125.059
    Total Current Liabilities 475.949 423.039 465.892 516.187 570.749
    Accounts Payable 225.311 194.159 215.681 241.093 297.194
    Accrued Expenses 250.368 228.584 249.894 274.742 273.177
    Notes Payable/Short Term Debt 0 0 0 0 0
    Current Port. of LT Debt/Capital Leases 0.27 0.296 0.317 0.352 0.378
    Total Liabilities 1979.7 1906.21 1948.3 1994.9 2056.17
    Total Long Term Debt 1212.05 1186.65 1186.24 1185.84 1185.46
    Long Term Debt 1212.05 1186.65 1186.24 1185.84 1185.46
    Capital Lease Obligations
    Deferred Income Tax 154.854 150.676 147.429 136.49 133.274
    Minority Interest 1.153 0.59 1.006 1.382 1.247
    Other Liabilities, Total 135.695 145.261 147.724 155.002 165.446
    Total Equity 1371.09 1322.85 1333.71 1351.02 1293.09
    Common Stock 0.541 0.541 0.542 0.546 0.551
    Additional Paid-In Capital 587.378 585.127 582.056 581.06 580.555
    Retained Earnings (Accumulated Deficit) 786.776 740.549 755.253 771.341 712.683
    Other Equity, Total -3.601 -3.363 -4.145 -1.924 -0.703
    Total Liabilities & Shareholders’ Equity 3350.8 3229.07 3282 3345.93 3349.26
    Total Common Shares Outstanding 54.1289 54.0276 54.2449 54.6799 55.1766
    • Annual
    • Quarterly
    2022 2021 2020 2019 2018
    Net income/Starting Line 152.672 152.773 121.52 92.647 124.12
    Cash From Operating Activities -34.03 250.844 264.273 204.974 114.112
    Cash From Operating Activities 80.948 74.727 55.359 50.828 47.199
    Deferred Taxes 28.128 -14.744 -6.615 6.659 -4.833
    Non-Cash Items 76.651 82.027 65.292 16.654 15.463
    Cash Taxes Paid 34.964 70.831 25.537 14.958 19.508
    Cash Interest Paid 57.928 42.762 43.892 42.702 36.664
    Changes in Working Capital -372.429 -43.939 28.717 38.186 -67.837
    Cash From Investing Activities -142.983 -899.359 -48.106 -76.263 -140.882
    Capital Expenditures -115.205 -80.333 -43.055 -31.577 -37.845
    Other Investing Cash Flow Items, Total -27.778 -819.026 -5.051 -44.686 -103.037
    Cash From Financing Activities -66.815 420.475 -60.56 -110.765 474.783
    Financing Cash Flow Items -3.432 -21.232 -1.318 -1.598 -6.62
    Issuance (Retirement) of Stock, Net -62.287 -27.892 -59.129 -62.974 181.834
    Issuance (Retirement) of Debt, Net -1.096 469.599 -0.113 -46.193 299.569
    Foreign Exchange Effects -3.51 1.165 0.089 -0.25 -0.05
    Net Change in Cash -247.338 -226.875 155.696 17.696 447.963
    Mar 2023 Dec 2022 Sep 2022 Jun 2022 Mar 2022
    Net income/Starting Line 39.829 -8.849 152.672 155.037 79.482
    Cash From Operating Activities -97.072 -63.302 -34.03 -82.397 -272.081
    Cash From Operating Activities 43.801 21.692 80.948 58.333 38.449
    Deferred Taxes 7.486 3.26 28.128 8.199 77.416
    Non-Cash Items 40.181 19.955 76.651 57.026 36.372
    Cash Taxes Paid 1.889 34.964 31.406 24.603
    Cash Interest Paid 29.343 19.907 57.928 48.902 29.042
    Changes in Working Capital -228.369 -99.36 -372.429 -360.992 -503.8
    Cash From Investing Activities -30.828 -17.948 -142.983 -100.831 -77.237
    Capital Expenditures -30.228 -17.698 -115.205 -98.553 -75.419
    Other Investing Cash Flow Items, Total -0.6 -0.25 -27.778 -2.278 -1.818
    Cash From Financing Activities 8.641 -9.436 -66.815 -46.238 -23.014
    Financing Cash Flow Items -0.012 -0.007 -3.432 -3.412 -3.373
    Issuance (Retirement) of Stock, Net -16.165 -9.341 -62.287 -41.834 -18.752
    Issuance (Retirement) of Debt, Net 24.818 -0.088 -1.096 -0.992 -0.889
    Foreign Exchange Effects 1.157 1.047 -3.51 -1.589 -0.432
    Net Change in Cash -118.102 -89.639 -247.338 -231.055 -372.764
    Investor Name Investor Type Percent Outstanding Shares Held Shares change Holdings Date Turnover Rating
    The Vanguard Group, Inc. Investment Advisor/Hedge Fund 13.3988 1503487 10546 2023-03-31 LOW
    BlackRock Institutional Trust Company, N.A. Investment Advisor 13.3951 1503066 -57893 2023-03-31 LOW
    Brown (William E) Individual Investor 12.3589 1386792 0 2022-12-09
    Allspring Global Investments, LLC Investment Advisor/Hedge Fund 8.6104 966172 -1998 2023-03-31 MED
    Dimensional Fund Advisors, L.P. Investment Advisor/Hedge Fund 6.9613 781127 18667 2023-03-31 LOW
    Atlanta Capital Management Company, L.L.C. Investment Advisor 5.4106 607122 -1278 2023-03-31 LOW
    Allianz Global Investors GmbH Investment Advisor 4.6174 518118 0 2023-03-31 LOW
    Geode Capital Management, L.L.C. Investment Advisor/Hedge Fund 4.4001 493742 -2111 2023-03-31 LOW
    State Street Global Advisors (US) Investment Advisor/Hedge Fund 3.3997 381481 6914 2023-03-31 LOW
    Norges Bank Investment Management (NBIM) Sovereign Wealth Fund 3.2897 369141 369141 2022-12-31 LOW
    Renaissance Technologies LLC Hedge Fund 2.1835 245011 -5800 2023-03-31 HIGH
    Pennington (Brooks M III) Individual Investor 1.555 174492 0 2022-12-09 LOW
    Orchard Capital Management LLC Investment Advisor 1.4276 160193 0 2023-03-31 LOW
    Managed Account Advisors LLC Investment Advisor 1.4013 157241 3971 2023-03-31 LOW
    Coho Partners, Ltd. Investment Advisor 1.3701 153737 0 2023-01-31 LOW
    Hotchkis and Wiley Capital Management, LLC Investment Advisor 1.1423 128180 6140 2023-03-31 LOW
    GW&K Investment Management, LLC Investment Advisor 1.0914 122470 -1390 2023-03-31 LOW
    Northern Trust Global Investments Investment Advisor 0.9576 107452 744 2023-03-31 LOW
    Northern Trust Investments, Inc. Investment Advisor/Hedge Fund 0.7885 88478 -2847 2023-03-31 LOW
    Charles Schwab Investment Management, Inc. Investment Advisor 0.7713 86545 12082 2023-03-31 LOW

    Start a global, multi-asset portfolio with an award-winning platform

    Desktop

    Trading calculator

    Calculate your hypothetical P&L if you had opened a CFD trade on a certain date (select a date) and closed on a different date (select a date).

    Trade commission
    0
    • 1:1
    Leverage
    1:1
    • 20
    • 100
    • 500
    • 1000
    • 10000
    Investment
    Trade size (Leverage x Investement):
    Open

    Close

    Short Long
    Past performance is not a reliable indicator of future results
    Profit/Loss

    Central Garden&Pet Company profile

    About Central Garden & Pet Co

    Central Garden & Pet Company is a marketer and producer of branded products and distributor of third-party products in the pet and lawn and garden supplies markets. The Company operates in two segments: Pet segment and the Garden segment. It is a marketer and producer of pet supplies in the United States. In addition, its Pet segment operates sales and logistics networks in the industry strategically supporting its brands. Its principal pet supplies categories are dog and cat, aquatics, bird and small animal, wild bird feed, live fish and small animal, and animal health products. The Company markets and produces various brands, including Pennington, The Rebels, AMDRO, Lilly Miller, Ironite, Sevin, and Over-N-Out. The Company's principal lawn and garden product lines include grass seed, wild bird feed, insect control products, lawn and garden care products, including fertilizers, decorative outdoor patio products, live plants and outdoor cushions and pillows.

    Financial summary

    BRIEF: For the three months ended 25 December 2021, Central Garden & Pet Co revenues increased 12% to $661.4M. Net income increased 61% to $9M. Revenues reflect Garden segment increase of 45% to $225.4M. Net income benefited from Pet segment income increase of 4% to $45.3M, Garden segment income increase of 30% to $6.1M. Basic Earnings per Share excluding Extraordinary Items increased from $0.10 to $0.17.

    Equity composition

    Common Stock $.01 Par, 01/11, 80M auth., 15,424,855 issd. Insiders own 13.79%. Cl. B $.01 Par, 3M auth., 1,652,262 issd. Insiders own 100%. CL. A $.01 Par, 42,037,132 issd. Insiders own 11.81%. IPO: 7/93, 2.2M shs. @ $10 by Montgomery Secs. PO 7/96, 2.75M shs. @ $18 by Alex. Brown. Conv. Pref. Stk. $0.01 Par, 100K shr. issd. o/s.

    Industry: Pet Food Manufacturing

    Suite 600
    1340 Treat Boulevard
    WALNUT CREEK
    CALIFORNIA 94597
    US

    Income Statement

    • Annual
    • Quarterly

    News

    Turkish lira on top of USA national currency, top view of mixed American dollars banknotes. TRY and USA paper money. Lira and US dollars exchange rate

    USD/TRY forecast: Turkish lira under pressure from high inflation and low rates

    We look at some of the latest USD/TRY predictions as the Turkish lira hits record lows.

    17:07, 1 June 2023
    Nvidia HQ in Santa Clara, California

    Nvidia’s 5-year stock forecast: Will the chipmaker remain at record highs?

    Nvidia has been the winner of the AI race, being the first chip-maker to hit a $1tn market cap. Will the growth continue?

    07:46, 31 May 2023
    Alphabet Inc and Google logos on a smartphone screen

    Google stock forecast 2023-2025

    What is the outlook for the tech giant, following a tumultuous 2022?

    18:02, 30 May 2023
    Benjamin Franklin’s face on a $100 bill

    USD forecast: DXY slides in risk-off market sentiment

    The DXY hit a seven-month low in January, just a few months after a multi-decade peak in late September.

    16:10, 24 May 2023
    Oil wells pictured in an oil field, silhouetted against clouds

    Oil price forecast: Will WTI and Brent regain momentum in 2023?

    Discover the drivers behind Brent and WTI volatility and get insights from analyst predictions.

    11:38, 22 May 2023
    businessman using a mobile phone to check stock market data

    Weekly Roundup: Tech stocks lead the way

    US stocks push higher as risk appetite surges despite the uncertainty

    13:39, 19 May 2023
    Japanese yen currency

    USD/JPY continues to build higher towards 138

    USD/JPY advances towards the top of its ascending triangle as the US dollar moves higher

    11:50, 17 May 2023

    People also watch

    US100

    14,560.80 Price
    +0.710% 1D Chg, %
    Long position overnight fee -0.0255%
    Short position overnight fee 0.0032%
    Overnight fee time 21:00 (UTC)
    Spread 1.8

    XRP/USD

    0.52 Price
    +1.950% 1D Chg, %
    Long position overnight fee -0.0753%
    Short position overnight fee 0.0069%
    Overnight fee time 21:00 (UTC)
    Spread 0.00474

    BTC/USD

    27,054.40 Price
    +0.580% 1D Chg, %
    Long position overnight fee -0.0616%
    Short position overnight fee 0.0137%
    Overnight fee time 21:00 (UTC)
    Spread 60.00

    Gold

    1,963.94 Price
    -0.680% 1D Chg, %
    Long position overnight fee -0.0183%
    Short position overnight fee 0.0101%
    Overnight fee time 21:00 (UTC)
    Spread 0.30

    Still looking for a broker you can trust?

    Join the 535.000+ traders worldwide that chose to trade with Capital.com

    1. Create & verify your account 2. Make your first deposit 3. You’re all set. Start trading